The key to delivering an Impactful Speech is to connect with the audience. The way to do that is to be mindful of the needs and priorities of the audience and to be seen as a leader who has the best interests of the listeners at heart.
The good news is the ingredients of a great speech are easy to collect and put together: analyze the audience, use inclusive pronouns, reference the present and highlight the benefits of your idea.
1, Audience analysis – Why should the audience care to listen to you? The answer lies in audience analysis.
Your speech should be worthwhile to cover for the time and money that your audience has spent. To do so, speak to the event organizer to learn about the audience, their age group, gender, and most importantly their interests and priorities. Essentially, learn about why are they attending your presentation? Once you do your homework, craft your message around those needs. This will help you connect with the listeners.
2. Use inclusive pronouns – One of the best ways to engage the audience is to use inclusive pronouns like we, ours, us and not you or yours.
We all want listeners to feel as if we are here to learn and grow together and that in no way we are leaving the responsibility of improvement just on them. When you say ‘We,’ the sense of togetherness comes out as opposed to using ‘You,’ which sounds as a blame game statement.
See how the use of ‘We’ made a difference in this paragraph.
3. Referencing the present – While delivering the speech, your audience will inevitably think about their present needs and challenges. And how you address their issues in your speech is another key to engaging them.
If your audience is thinking about a possible career in IT and you are speaking to engineering graduates (in the making) on career opportunities, come out with a speech on how IT has helped transform the world and how the demand for Engineers has always been on the way up. Be prepared for follow-up questions per the interests of audience.
4. Highlight the benefits – What does your speech bring to the table for your listeners? How can they benefit from it?
Answering these questions should be one of your primary motives. Once you are able to help the audience answer ‘Why’ through point 1, the ‘How’ part here will complete the entire loop. You want to help them take home some benefits that they can look forward to…only then they will be encouraged to implement your idea.
The entire purpose of you speech should be audience-centric. That definitely requires a bit of work upfront but the rewards will be equally enriching for you.
Source: Toastmaster Magazine
I agree, one has to involve audience. I think it’s high time I attend one of the toastmasters meet.
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Sure, you are welcome to attend anytime 🙂
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Alok , the blog was indeed Impactful. Simply worded and focussed to the topic wih practical inputs
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This is so uplifting. Thank you 🙂
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Some good points there. I always wanted to attend a Toastmasters Meet but couldn’t make the time to do so :(. We had a chapter in our college.
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You should join a Toastmasters club close by…there are clubs almost everywhere.
I absolutely love it and you will too!
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Ahh.. Now that you are saying, I just happened to check there is 1 in my vicinity here :P.
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Visit asap before you get occupied again 😊
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A toast for the toastmaster meet! All valid and effective points ,sure to warm up the audience and make the speaker form a connect with them.Nice article Alok 🙂
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Yes, it indeed helps to do a bit of work up front. Thank you 🙂
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Wonderful Alok! I can see some points that can be dragged into blogging world as well 🙂 The strongest point I captured is the use of inclusive pronouns. I so agree with the statement “you=blame game”. All the mentioned points are notable and can be implemented easily. Thanks for sharing the valuable info . 🙂
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You’re most welcome 🙂
Such points are valuable in everyday life too. After all, we talk to some many people on a daily basis at our workplace.
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A very nice informative and helpful article, Alok 🙂
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Most welcome, Purba 🙂
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These simple tips are highly effective when it comes to public speaking. A useful post Alok.
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True. Thanks, Somali.
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Useful tips & equally valid while writing blog posts. Beautifully summed up, Alok. 🙂
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Yes, they are true in general too. Thank you 🙂
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Very useful post, Alok!
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Thank you, Hema 🙂
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Hey Alok,
The Post itself was very impactful and inspiring. Keep up with the good work and i am waiting for more inspiring post.
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My pleasure buddy, it’s my privilege to inspire my friends 🙂
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Useful tips Alok. Audience Centric approach always work. It also gives us confidence that we are well prepared for the act.. let’s bring it on.
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Vishal, you’ve captured it rightfully. Thank you!
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Solid points there.I think i should add this post to my last one 🙂
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Sure, you are free to do so…maybe link it to my post here 🙂
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Each and every point is so apt…the inclusiveness, taking care of ‘WIIIFM – What Is In It For Me’ is like half the job done….relatabilty to the topic. All very valid points to be taken care of for delivering a speech successfully.
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Thank you…i am glad you found it to your liking 🙂
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Very well put Alok. I’m sure we can all learn a thing or two..
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I am happy to know that, Sunaina. Thank you.
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Short, crisp and up to the mark. I am sure all will learn and ponder on the points mentioned. Thanks for sharing.. 🙂
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You’re very welcome 🙂
My pleasure to share this with all!
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This made an awesome read and worth following every pence 🙂 undoubtedly the speech needs to be audience centric…I generally add some real time examples relevant of the audience sitting in front or crack a meaningful joke pertaining the the topic at hand, to invoke the interest further and prevent them from sleeping off 😛
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Those are 2 great points – real-life inputs and adding humor…they both go a long way in keeping the audience interested.
Thank you so much for inputs, Roma.
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Great pointers there, Alok.
I’ve noticed the impact of ‘ours.’ So right!
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True, a sense of togetherness and a combined responsibility comes out with ‘ours.’ Thank you 🙂
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great tips there…making the audience feel their perspective is surely a key 🙂 good going Alok 🙂
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Thank you so much, dear 😀
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